Reusable Period Panties Market Share 2023, Growth, Rising Trends, Revenue, Business Challenges, Future Opportunities and Forecast Analysis till 2033: SPER Market Research
Period underwear is a type of underwear that you wear during your period to replace disposable protection goods like tampons or pads. However, some women would rather use period underwear exclusively on days when their flow is smaller, saving it for backup days when their flow is larger. These panties are made out of an absorbent material that can retain the flow of one to two tampons, a moisture barrier to keep you comfortable and a layer that stops leaks and stains. Beyond their comfort and ability to stop leaks, period pants is becoming more and more well-liked as an inexpensive and environmentally responsible option.
According to SPER market research, Period Panties Market Share, Demand, Revenue, Trends, Growth Drivers, Challenges, Future Strategies and Competitive Analysis 2023-2033’ state that Global Period Panties Market is predicted to reach USD 645.43 million by 2032 with a CAGR of 17.2%.
One of the main reasons propelling the market’s expansion is the considerable rise in the urbanization and rapidly growing literacy rate among women. The government has introduced various initiatives towards menstrual hygiene to increase the access and use of high-quality sanitary napkins to adolescent girls and also ensures safe disposal of sanitary napkins in environment friendly manner. Menstruators can often choose which menstrual products they use each month. The types of menstrual products we have access to can determine the quality of our lives, our health, our ability to attend school, work productively, and how we feel. The four most commonly used menstrual hygiene products are regular tampons, sanitary napkins or pads, panty liners and high absorbency tampons. A smaller number of participants use an internal menstrual cup or seasonal underwear.
The challenges faced by companies in the underwear market is finding the right balance between price and quality. Manufacturing issues to ensure consistent quality and size. Difficulties in marketing and promoting menstrual hygiene products on major media platforms. Potential negative environmental impact if not disposed of or recycled correctly. o market feminine hygiene products in a country as diverse and as unique as India with different set of ethos, value culture and tradition are a challenge of its own. menstruation is still a stigma in Indian society. Despite the growing awareness, educating consumers about the benefits and proper usage of period panties remains a challenge, educating consumers about the benefits and proper usage of period panties remains a challenge.
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Impact of COVID-19 on Period Panties Market
The COVID-19 pandemic has had multifaceted impacts on the period panties market, shaping consumer behaviours and industry dynamics. On the positive side, the increased emphasis on personal hygiene and health during the pandemic has heightened awareness of alternative menstrual hygiene products like period panties. As people became more conscious of the environment and sought sustainable options, the market for reusable and eco-friendly menstrual products experienced a boost. However, the pandemic also brought challenges, including disruptions in supply chains, impacting manufacturing timelines and the availability of raw materials. Economic uncertainties and changes in consumer spending patterns further influenced purchasing decisions. The shift towards online shopping, driven by lockdowns and social distancing measures, presented both opportunities and challenges for period panty brands, requiring effective digital marketing strategies.
Period Panties Market key players
Geographically, North America is leading this market across the globe because of the high awareness regarding menstrual hygiene products further contributes to the significant demand for menstrual underwear in the region. Key market players are Knixwear, Modibodi, Clovia.
Period Panties Market Segmentation:
The SPER Market Research report seeks to give market dynamics, demand, and supply forecast for the years up to 2033. This report contains statistics on product type segment growth estimates and forecasts.
By Product: Based on the Product, Global Reusable Period Panties Market is segmented as; Bikini, Boyshort, Brief, Hi-Waist, Others.
By Size: Based on the Size, Global Reusable Period Panties Market is segmented as; Small, Medium, Large.
By Absorbency Level: Based on the Absorbency Level, Global Reusable Period Panties Market is segmented as; Heavy/Super Absorbency, Light Absorbency, Medium Absorbency, Super Light Absorbency.
By Price Range: Based on the Price Range, Global Reusable Period Panties Market is segmented as; Mass/Economic, Mid-Range, Premium.
By Distribution Channel: Based on the Distribution Channel, Global Reusable Period Panties Market is segmented as; Convenience Stores, Departmental Stores, Drug Stores, Modern Trade, Mono Brand Stores, Online Retailers, Specialty Stores, Other Sales Channel.
By Region: This research also includes data for North America, Asia-Pacific, Latin America, Middle East & Africa and Europe.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.
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